Globally, Rockwell's flagship products Allen-Bradley and FactoryTalk product brands are recognized for excellence. Rockwell's history began with an initial investment of 1000 dollars and a prototype controller. Today, Rockwell Automation has become the world's largest company dedicated to industrial automation and information technology. In 1901, Lynde Bradley invented the carbon composition resistor to control motor speed. In 1903, Dr. Stanton Allen and Lynde Bradley founded the Carbon Composition Resistor Company. In 1909, the company was reincorporated as Allen-Bradley. In 1923, the octagonal logo debuted as the trademark for the Allen-Bradley brand. In 1924, with the rapid development of radio, manufacturers ordered millions of Allen-Bradley resistors. In 1934, the first solenoid starter with a single moving part caused a sensation. In 1935, Allen-Bradley engineers invented molded fixed resistors, revolutionizing electronics. In 1954, Allen-Bradley ferrite magnets were used in all color televisions and computer memory cores. In 1962, the world's largest (at the time) four-faced clock was lit for the first time. In 1965, the company launched sonic sifter products, which were used by NASA to sift lunar dust. In 1969, Allen-Bradley components went to the moon and returned on the NASA Apollo 11 mission. In 1970, Allen-Bradley pioneered the introduction of the Programmable Logic Controller (PLC). In 1979, Data Highway was launched, the first factory floor network to replace miles of wiring. In 1981, NASA selected Allen-Bradley components for its US Space Shuttle fleet. In 2001, the company was officially renamed Rockwell Automation.