In recent years, China's fan industry has gradually scaled up, with rapid growth in the domestic market volume. Many capable foreign manufacturers have begun to focus on the Chinese market, kicking off an industry war centered on competing for the domestic market. Compared with international competitors, we face five crises that warrant alertness. In recent years, China's fan industry has gradually scaled up, with rapid growth in the domestic market volume. Many capable foreign manufacturers have begun to focus on the Chinese market, kicking off an industry war centered on competing for the domestic market. Compared with international competitors, we face five crises that warrant alertness.

One: Changes in the macroeconomic environment have increased cost pressures on enterprises.

This year, the impact of the national economic slowdown on the fan industry will gradually become apparent, and the cost pressure on enterprise operations is bound to increase. Rising worker wages, appreciation of the RMB exchange rate, domestic inflation, and a tightening monetary policy have all exacerbated the severity of this issue.

Two: Overcapacity in low-end products and serious homogenization.

Unbalanced industrial structure. Although China's fan products cover more than 200 series and more than 2000 varieties, the product range is broad but not refined, with widespread overlapping layouts and duplicate investments. Mutual squeezing in terms of raw materials, technology, capital, and sales has intensified the trend toward product homogenization; indistinct product features and lack of prominent competitive advantages have led fan enterprises to adopt a self-expansion development model, exacerbating the polarized development trend of China's fan industry.