ROHM was established in Kyoto in 1958, initially as a small electronic component manufacturer. In 1967, the production range was expanded to include transistors and diodes, and in 1969, IC and other semiconductor products were added to the product lineup. Two years later (in 1971), ROHM entered the US market by establishing sales offices and an IC design center in Silicon Valley, going against traditional Japanese business culture. Through the hard work and enthusiastic dedication of its young workforce, the business flourished and attracted industry attention. Rohm's overseas expansion soon became a template for other companies and was eventually accepted as common business practice. On the occasion of the 50th anniversary of Rohm, a new logo was introduced. The word "Semiconductor" was added after ROHM, representing the company's main product line. The background color of the logo is red, symbolizing the passion and adventurous spirit that founded and sustains the company. ROHM will strive to achieve customer satisfaction while practicing its commitment to being a corporation that contributes to cultural progress and improvement, without neglecting its original identity.